{"errno":0,"data":{"news_type":1,"quality_tag":[],"content":[{"type":"txt","value":"首届中国国际消费品博览会（下称“消博会”）10日在中国海南闭幕。4天时间，来自70个国家和地区的1505家企业、2628个品牌参展，吸引了24万人次参观——消博会已经成为一场名副其实的全球消费盛筵。","attr":"[]"},{"type":"txt","value":"继进博会、广交会、服贸会之后，消博会的加入让中国国家级贸易展会体系再添一员。与其他展会相比，消博会具有自己的特色，那就是更加侧重于消费品，聚焦消费升级。","attr":"[]"},{"type":"img","value":"https:\/\/p0.ssl.cdn.btime.com\/t01108c7f1d99ca102c.png?size=743x457","title":""},{"type":"txt","value":"<strong>为什么要为消费品单独开个展会？<\/strong>","attr":"[]"},{"type":"txt","value":"从整体看，消费对经济的拉动作用不断提升。2020年，尽管受到新冠肺炎疫情的冲击，中国人的最终消费支出占GDP的比重仍然达到54.3%。14亿多人口、超过4亿中等收入人群、人均GDP超过1万美元……这些数字本身就蕴含着推动中国经济发展的强大内生动力。消博会正是为满足中国人对美好生活向往而打造的新平台，也为经济发展提供更多助力。","attr":"[]"},{"type":"txt","value":"从前景看，中国市场消费升级的趋势愈发明显。摩根士丹利此前发布报告预计，未来十年中国居民消费年均增长率将达7.9%，“是全世界最高的水平”。老百姓的钱袋子鼓了，消费的需求自然不断细化升级。这一点，在首届消博会上得到了鲜明体现。","attr":"[]"},{"type":"txt","value":"来自国内和国际的商家带来了许多新、奇、特的产品，给中国消费者“尝鲜”。据统计，首届消博会上发布的全球新品超过550个。定制服务也成为新的亮点。例如，瑞士手表品牌斯沃琪带来了消费者可以DIY（自己动手制作）的个性腕表定制服务，吸引了大量观众，成为消博会上的网红“打卡地”。","attr":"[]"},{"type":"txt","value":"业内人士坦言，各大消费品企业在中国市场的品牌营销，已经从考虑如何宣传自己的理念，转向主动考虑中国消费者的需求。“他们都认真做了功课，可能比你还了解你的喜好和特点”。","attr":"[]"},{"type":"img","value":"https:\/\/p4.ssl.cdn.btime.com\/t016858a48dc74343d5.png?size=736x492","title":""},{"type":"txt","value":"数据显示，在首届消博会参展的2628个品牌中，国际品牌的占比达到51.9%。对全球消费品企业而言，中国消费者的购买力正在不断创造红利。","attr":"[]"},{"type":"txt","value":"上个月是华尔街密集发布季度财报的时间，中国市场的表现被频繁提及。苹果公司的财报显示，今年前三个月，包括中国香港和中国台湾在内的大中华地区营收同比上涨87%。星巴克称，今年一季度中国市场的单店销售额上涨91%。目前，中国是星巴克全球第二大市场，拥有5000家门店。该公司计划到2022年10月在华新开1000家门店。","attr":"[]"},{"type":"txt","value":"更重要的是，中国正在全力推进更高水平的对外开放，以更充分释放消费潜力。事实上，消博会的举办地海南，正是中国全力打造的对标国际的自贸港。“2025年前海南全岛封关后，海南自贸港有望成为免税和旅游零售业的天堂，实现‘买全球、卖全球’。”中国国际经济交流中心总经济师陈文玲说。","attr":"[]"},{"type":"txt","value":"显然，消博会的热闹不仅在8万平米的会场之内，更在会场之外。中国市场已经成为全球消费品企业不可错过的投资热土。","attr":"[]"},{"type":"txt","value":"就在首届消博会闭幕当天，包括欧莱雅、派克、德勤等在内的42家国内外企业率先签约，意向继续参加第二届消费会。毫无疑问，这个 14亿多人口形成的超大规模市场，是全世界共享的机遇。（国际锐评评论员）","attr":"[]"}],"video":"0","vinfo":{},"audio":"0","ainfo":[],"transmit_type":"1","transmit_data":[],"transmit_num":"0","shorturl":"https:\/\/item.btime.com\/f4elu842vfp8jiai43bbufagvl5","share":"https:\/\/m.btime.com\/item\/f4elu842vfp8jiai43bbufagvl5","wapurl":"","title":"国际锐评丨这个超大规模消费市场是全世界共享的机遇","time":1620818756,"pdate_str":"2021-05-12 19:25","allqimg":"","errno":0,"image":"https:\/\/p4.ssl.cdn.btime.com\/t0109bd3ff6738a2a8c.png?size=743x417","image_urls":["https:\/\/p0.ssl.cdn.btime.com\/t0109bd3ff6738a2a8c.png?size=743x417"],"cover":"https:\/\/p0.ssl.cdn.btime.com\/t0109bd3ff6738a2a8c.png?size=743x417","covers_extends":"","img":1,"topic":[],"n_t":1000,"complilecodeid":"","template":"1","source":"央视新闻客户端","news_id":"f4elu842vfp8jiai43bbufagvl5","summary":"10日在中国海南闭幕。4天时间，来自70个国家和地区的1505家企业、2628个品牌参展，吸引了24万人次参观——消博会已经成为一场名副其实的全球消费盛筵。","channel_parents":"","news_from":1,"url":"https:\/\/item.btime.com\/f4elu842vfp8jiai43bbufagvl5","rptid":"9dd8fb6d6c9c84f3","manual_reviewed":1,"is_no_pic":0,"user_code":"FN004","news_edit_user":"杨天娇","prohibitComment":0,"author_uid":"","platform":"mis","first_id":"01","second_id":"0110","keywords":[{"keyword":"国际","open_url":"btime:\/\/v1\/goto\/search?keyword=%E5%9B%BD%E9%99%85"},{"keyword":"锐","open_url":"btime:\/\/v1\/goto\/search?keyword=%E9%94%90"},{"keyword":"评","open_url":"btime:\/\/v1\/goto\/search?keyword=%E8%AF%84"},{"keyword":"丨","open_url":"btime:\/\/v1\/goto\/search?keyword=%E4%B8%A8"},{"keyword":"这个","open_url":"btime:\/\/v1\/goto\/search?keyword=%E8%BF%99%E4%B8%AA"},{"keyword":"超大规模","open_url":"btime:\/\/v1\/goto\/search?keyword=%E8%B6%85%E5%A4%A7%E8%A7%84%E6%A8%A1"},{"keyword":"消费市场","open_url":"btime:\/\/v1\/goto\/search?keyword=%E6%B6%88%E8%B4%B9%E5%B8%82%E5%9C%BA"},{"keyword":"是","open_url":"btime:\/\/v1\/goto\/search?keyword=%E6%98%AF"},{"keyword":"全世界","open_url":"btime:\/\/v1\/goto\/search?keyword=%E5%85%A8%E4%B8%96%E7%95%8C"},{"keyword":"共享","open_url":"btime:\/\/v1\/goto\/search?keyword=%E5%85%B1%E4%BA%AB"},{"keyword":"机遇","open_url":"btime:\/\/v1\/goto\/search?keyword=%E6%9C%BA%E9%81%87"}],"tag":[],"product_entrance":[],"s_log":"{\"gid\":\"f4elu842vfp8jiai43bbufagvl5\",\"news_type\":1,\"business_type\":\"news\",\"source\":\"央视新闻客户端\",\"source_type\":\"mis\",\"author_uid\":\"\",\"create_uid\":515596,\"pdate\":1620818756,\"first_channel_id\":\"01\",\"second_channel_id\":\"0110\",\"third_channel_id\":\"\"}","sc_log":"{\"current_page_title\":\"国际锐评丨这个超大规模消费市场是全世界共享的机遇\",\"content_id\":\"f4elu842vfp8jiai43bbufagvl5\",\"item_id\":\"f4elu842vfp8jiai43bbufagvl5\",\"content_title\":\"国际锐评丨这个超大规模消费市场是全世界共享的机遇\",\"content_form\":\"图文\",\"publish_time\":\"2021-05-12 19:25:56\",\"publish_account\":\"央视新闻客户端\",\"publish_id\":\"\",\"channel_id\":\"\",\"channel_name\":\"\",\"moudle_id\":\"\",\"moudle_name\":\"\",\"token\":\"\",\"push_id\":\"\",\"cid\":\"\",\"item_type\":\"article\"}","media":{},"type":"news","gid":"f4elu842vfp8jiai43bbufagvl5","related_gid":"","not_related":0,"watches":"2655","ding":0,"collect":0,"comments":"0","isDing":0,"isCollect":0}}